Google’s Discovery ads have the capability of reaching dang near 3 billion people, and yet very few people know they exist.
This article from PPC Hero is the real (umm) hero. But here’s the CLIKK’s Notes on Google Discovery Ads:
- Discovery Ads can show in three types of placements: Youtube, Gmail, and Google’s Discovery Feed.
- If you don’t know, Google’s Discovery Feed appears in the Google App and the Google mobile home page and shows users stories and links based on a user’s interests. (In other words, it recommends content rather than waiting for a user to search for content.)
- To run a Discovery Ad campaign, you’ll need the same kind of assets needed to create a Facebook or Instagram ad campaign: headline, description, image(s), and a landing page.
Interested? Get more here from PPC Hero.