Google’s Discovery ads have the capability of reaching dang near 3 billion people, and yet very few people know they exist.

This article from PPC Hero is the real (umm) hero. But here’s the CLIKK’s Notes on Google Discovery Ads:

  • Discovery Ads can show in three types of placements: Youtube, Gmail, and Google’s Discovery Feed.

google discovery ads


  • If you don’t know, Google’s Discovery Feed appears in the Google App and the Google mobile home page and shows users stories and links based on a user’s interests. (In other words, it recommends content rather than waiting for a user to search for content.)
  • To run a Discovery Ad campaign, you’ll need the same kind of assets needed to create a Facebook or Instagram ad campaign: headline, description, image(s), and a landing page.

Interested? Get more here from PPC Hero.

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