We’re wrapping up a 3-part series on the benefits of speed-to-results in your marketing. On Monday, we discussed using speed to generate leads. Yesterday, we discussed building speed directly into your products.
Today, we want to give you a few formulas you can use when you’re employing the benefit of speed-to-results to generate leads or sell more products and services.
You can use these formulas for:
- Sales page headlines
- Digital ads
- Blog post titles
- Email subject lines
- Presentation titles
- Book titles
Here are the formulas:
👉 From [UNDESIRED SITUATION] to [DESIRED SITUATION] in [DESIRABLE TIME PERIOD]
EXAMPLE: From Total Newbie to Published Author in 90 Days or Less
👉[DO SOMETHING DIFFICULT] in [DESIRABLE TIME PERIOD]
EXAMPLE: Double Your Sales in 2020
The close cousin of speed-to-results is ease-to-results. It just takes a quick adjustment to our formulas to transform from one to the other.
👉 From [UNDESIRED SITUATION] to [DESIRED SITUATION] with [EASE]
EXAMPLE: From Total Newbie to Published Author in 3 Simple Steps
And yet another variation of this formula is to communicate value while, at the same time, removing some common obstacle to that value. Like this:
👉 [DO SOMETHING DIFFICULT] in [DESIRABLE TIME PERIOD]
EXAMPLE: Double Your Sales in 2020 without Hiring a Single Employee
QUESTION: Did you like this 3-part series on speed-to-results? Did you hate it? (Well, FINE!)
Hit the reply button and give us your feedback. We’re listening. (Not in a creepy way, though.)