We’re wrapping up a 3-part series on the benefits of speed-to-results in your marketing. On Monday, we discussed using speed to generate leads. Yesterday, we discussed building speed directly into your products. 

Today, we want to give you a few formulas you can use when you’re employing the benefit of speed-to-results to generate leads or sell more products and services.

You can use these formulas for:

  • Sales page headlines
  • Digital ads
  • Blog post titles
  • Email subject lines
  • Presentation titles
  • Book titles
Here are the formulas:

👉 From [UNDESIRED SITUATION] to [DESIRED SITUATION] in [DESIRABLE TIME PERIOD]

EXAMPLE: From Total Newbie to Published Author in 90 Days or Less

👉[DO SOMETHING DIFFICULT] in [DESIRABLE TIME PERIOD]

EXAMPLE: Double Your Sales in 2020

The close cousin of speed-to-results is ease-to-results. It just takes a quick adjustment to our formulas to transform from one to the other.

👉 From [UNDESIRED SITUATION] to [DESIRED SITUATION] with [EASE]

EXAMPLE: From Total Newbie to Published Author in 3 Simple Steps

And yet another variation of this formula is to communicate value while, at the same time, removing some common obstacle to that value. Like this:

👉 [DO SOMETHING DIFFICULT] in [DESIRABLE TIME PERIOD]

EXAMPLE: Double Your Sales in 2020 without Hiring a Single Employee

 QUESTION: Did you like this 3-part series on speed-to-results? Did you hate it? (Well, FINE!)

Hit the reply button and give us your feedback. We’re listening. (Not in a creepy way, though.)

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