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CATEGORY ARCHIVE
Social Media
WTH are Vanity Metrics?
Nutshell version first: vanity metrics are metrics which help you look and feel good, but don't help you make good...
How to handle negative comments on social media
We've all seen the dumpster fire that can erupt when a company mishandles a sour comment on Facebook, or Twitter, or...
Five Compelling Notes on Pinterest
Pinterest is currently the 3rd-largest social network in the U.S. and boasts 367 million monthly active users...
Trump v. Twitterverse (2020)
As you probably saw eight decades days ago, Trump signed his 161st Executive Order (EO) in direct response to...
Instagram carousel posts give you a second bite at the apple
A carousel post in Instagram can contain as many as 10 images. If a follower sees your carousel post but just scrolls...
Social Networks During COVID: Who’s Winning?
It's true. Quarantines and stay-at-home orders have led to increased social media use. DUH. But, as eMarketer points...
The Top 10 Social Marketing Challenges, Defined
The good folks at Sprout have published the Sprout Social Index. If you do social-media marketing, it's a good read...
The most difficult social media marketing activity…
... to do correctly is Social Selling. Is it possible to sell things on your social media channels? Absolutely. There...
The Best Billion Dollars Zuck Ever Spent
Facebook’s 2012 acquisition of Instagram (eight years ago today) was probably one of the greatest business deals ever...
If we had to choose one social media activity
...that most businesses are neglecting, it would be Social Networking. Most businesses either use social media to...
Building influence on social media channels
In our previous post, we introduced the four (very) different social media marketing activities: 1 - Social Listening...
Here’s why you’re frustrated with social media marketing
Have you ever suspected that your social media marketing is just a giant waste of time and resources? You're not...
Pinterest Pins New Merchant Services On Board
Bored (and Poored) Visitors Jump to Pinterest Boards Unless we’re deemed essential workers, we’re all Martha Stewart...
Datagate: “Happy” Anniversary to Cambridge Analytica
On March 20, 2018—two years ago this past Friday—the Federal Trade Commission (FTC) announced its investigation of...
A “Stupid Idea” Turns 14 and It’s Had a Surprisingly Huge Impact
It’s almost hard to believe that such a simple social-media platform—whose idea boils down to "public text...
New network, who dis?
For most of us, a solid social strategy includes plans for Facebook, Twitter, and Instagram. But as Fast Company...
Wannabes Wanna Bite of TikTok
Is time up for TikTok? (Narrator voice: No!) But if imitation is the sincerest form of flattery, the platform has...
What’s Up, Zuck? New Rules in Facebook Messenger Marketing
The rules, they are a-changing. Today, March 4th, modifications for marketing via FB Messenger marches forth. Are you...
Blink and you missed it: The lasting power of ephemeral content
If you want to forge long-lasting relationships with your brand’s target market, take a closer look at your short...