By the time we're waist-deep in our careers, we don't worry what our high-school teachers would think. Or so we tell...

When you're reading good copy, it might seem to read your mind. Sometimes it'll call the exact thought you're thinking...

In this three-part free-font expedition, we'll be covering... Terminology and Guiding Questions Where to Find Good...

Back in the newspaper days (are those still a thing?), a story or ad that ran above the fold of the paper on the front...

Whether you're writing an email, an ad, a video script, or anything else meant to persuade, you can employ one or more...

Reading other people's copy is like driving in an unfamiliar city: maybe you know where you're trying to go, but you...

We're wrapping up a 3-part series on the benefits of speed-to-results in your marketing. On Monday, we discussed using...

In 1927 the Southland Ice Company opened the first chain convenience store in the U.S. It would later be renamed...

All things being equal, we would rather have our espresso now, than wait even 2 minutes for it. (Bougie, but true.) In...

In Friday's issue of theCLIKK we made this rather obvious statement: "People will predictably do what you want them to...