Our latest articles about digital business...

How Office Air Quality Impacts Your Performance

How Office Air Quality Impacts Your Performance

First of all, just in case you were wondering: stupider is the correct comparative-adjective form of stupid. So if you thought the headline was a joke, the joke's on you. (We had to check, so... you're not alone.) Anyways. The article from Fast Company explains that...

What is a brand, actually?

What is a brand, actually?

Everyone has some idea of what a "brand" is — and 99.9% of those people would be able to give at least one correct definition of the word — but we're not raising this subject just to say what's commonly understood. Quite the opposite: we're raising the subject of...

The Skill of Cadence: The Rhythm of the Read

The Skill of Cadence: The Rhythm of the Read

If you haven't noticed, we're fans of stand-up here at theCLIKK. 🎤 We don't claim to be comedians ourselves, but we will say that stand-up comedy has had an enormous influence on the way we write. It can teach a lot about the effective use of language—even if you're...

Are Hyphenated Domain Names OK for SEO?

Are Hyphenated Domain Names OK for SEO?

🤔 Are Hyphenated Domain Names OK for SEO? Turbo-short answer: yes. Clarifying example: our domain is theclikk.com, but if (for some reason) we'd chosen the-clikk.com instead, that would have been perfectly fine for SEO purposes. The Googlebrain wouldn't have had a...

Think Email Marketing is Dead? You’re Dead Wrong.

Think Email Marketing is Dead? You’re Dead Wrong.

☠️ Think Email Marketing is Dead? You're Dead Wrong. A big part of us doesn't even want to dignify the "email is dead" thing with a response. But we're here to inform, so we'll rebut enough of it to clear the path ahead: 1️⃣ Just... math. The data absolutely does not...

📈 2×2 Ways to Increase ROAS for Facebook Ads

📈 2×2 Ways to Increase ROAS for Facebook Ads

📈 2x2 Ways to Increase ROAS for Facebook Ads. First things first: ROAS stands for Return On Ad Spend and, perhaps needless to say, it's a very important metric for advertisers to track. (ROAS is basically ROI in the context of ads... and ROI is, of course, a hugely...

Four Short Notes on Emoji

Four Short Notes on Emoji

1️⃣ Emojis are measurably helpful in driving sales and customer-service outcomes. This is truer the younger you go. We include an emoji in every subject line for a reason. 😉 2️⃣ Emojis could be similarly helpful in the workplace. For similar reasons to the above,...

A Lesson in Ambiguity

A Lesson in Ambiguity

As I mentioned in The Secret Weapon of Conversational Copywriting, ambiguity was the issue I resolved most when I edited books. Ambiguity is everywhere in writing and, like so many other problems, it persists largely because people aren’t aware of it. My goal today is...

🦄 How to Use Google Analytics to Find Your Content Unicorns.

🦄 How to Use Google Analytics to Find Your Content Unicorns.

🦄 How to Use Google Analytics to Find Your Content Unicorns. If the top 1-5% of your content gets bombastic results while the rest gets crickets, you’re normal. That’s life on the internet: a sea of "donkeys" with the occasional "unicorn" of content success flitting...