Our latest articles about digital business...

E-Commerce Gains are Here to Stay…?

E-Commerce Gains are Here to Stay…?

Brick-and-mortar stores may be reopening, but here's the real question: will shoppers come back to them? E-Marketer says that many of our new online shopping habits are likely here to stay. Here's the CLIKK Notes: A study from Morning Consult found that only 35% of...

Apple deals another blow to digital advertisers at WWDC

Apple deals another blow to digital advertisers at WWDC

Are you seeing a pattern here? 2018 — GDPR, the EU law on data protection and privacy, is passed. New Year 2020 — CCPA, California's version of GDPR, goes into effect. mid-January 2020 — Google announces that they will no longer be supporting third-party cookies. Then...

Where all my income at?!

Where all my income at?!

That’s the question Instagram influencers are asking themselves, as posts bearing the #Ad tag dropped a whopping 30% in April compared to the year before. According to a study by marketing firm Socialbakers, influencer ad tags hit their lowest numbers since August...

Swipe These Persuasive Copy Hooks

Swipe These Persuasive Copy Hooks

Whether you're writing an email, an ad, a video script, or anything else meant to persuade, you can employ one or more of these "hooks" to improve your results: Us vs. Them Status Scarcity Exclusivity Let's begin this series with: The Us vs. Them Hook Remember those...

WTH is Google Keen?

WTH is Google Keen?

Heads up, content marketers and SEO peeps! Google has quietly launched a Pinterest-like content-recommendation app called Keen. Here's the CLIKK Notes on Keen: Keen (if it catches on) could be a powerful new source of referral traffic. Unlike Google's eponymous search...

The Real Executives of Silicon Valley

The Real Executives of Silicon Valley

Somehow, it's both depressing and invigorating to read an article like this, where big-tech rivalries read like the Real Housewives. It's depressing because the world already has precisely the amount of Housewives it needs, which is a polite way of saying "it doesn't...

Navigation for Copywriters: Roadmapping and Signposting

Navigation for Copywriters: Roadmapping and Signposting

Reading other people's copy is like driving in an unfamiliar city: maybe you know where you're trying to go, but you have no idea how you're gonna get there. Writing good copy is hard because, unlike navigating a city, people can quit reading (without penalty) the...

How To Avoid Bad Decisions, Vol. 3

How To Avoid Bad Decisions, Vol. 3

Everyone knows (but especially '90s kids) what it's like when your computer isn't strong enough to do something. Fortunately, the solution has always been pretty simple—some version of "get a stronger computer"—and because of Moore's Law, a stronger computer has...

Should you be marketing on LinkedIn?

Should you be marketing on LinkedIn?

LinkedIn isn't ubiquitous like Facebook. Or flashy like Insta. Or hot like TikTok. But for a surprising number of B2B marketers, LinkedIn is the most powerful marketing channel that no one (else) is talking about. According to Microsoft, LinkedIn's revenue grew by 24%...