Our latest articles about digital business...
Search Engine Journal on Five Seo Misconceptions
First, of course, the usual warning applies. Readability can be a red flag here; when SEO gets real, there are a lot of asterisks (and the asterisks have asterisks). Having said that, this article stayed nicely in tune with the notes we've seen from SEO authorities in...
An Industry Based on Missed Calls
Yep. This article by Atul Bhattarai was an absolutely fascinating read, and we'll give you a rolling start... All of us generally assume that a missed call means someone wanted to talk to you. They wanted you to pick up the phone. If you like them enough, you should...
Why Amazon Pays People to Quit
That’s the official name, but the program is more commonly known as The Offer. We just found out about this yesterday, so now it’s your turn to be fascinated... Once per year, Amazon offers an exit bonus to any full-time workers who want to quit. The Offer stays open...
From Steel Drivin’ to Software
If you want a page to rank well in search, how many words should be on that page? How does that calculation work? Search Engine Journal has dropped the detailed, scientific answer here — but the nutshell version is "there's no right number of words." This much seems...
10 Psych Principles To Attract and Grow Your Audience
This whole thing from Content Marketing Institute is a good breezy overview, but we'll give you an even breezier overview that covers all 10 principles... Four of them are from Cialdini's (six) principles of persuasion, which we detailed in this series. CMI's article...
Highlights from April Fools’ 2021
April Fools' Day is always a tempting target for advertisers. It's a rare creative opportunity, a chance to step out of pattern—and it's also a clear shot at brand virality. Hard for marketers to resist (in most years). Last year, everyone punted. Nothing was funny a...
Buyers vs. Consumers
Let’s start with a familiar, even obvious idea: marketing won’t work unless you know your audience. Marketers have all kinds of useful tools for "knowing their audience." One easy example is demographic data; it’s always helpful to have details like the age range,...
The Latest on Section 230
Last Thursday, Big Tech CEOs Sundar Pichai (Google), Jack Dorsey (Twitter), and Zuck (Facebook) appeared before the House Energy and Commerce Committee’s hearing to take a beating answer some questions on the proposed changes to Section 230. Let’s chat about it....
Step Up Your GIF Game
Juuuuuuuuuust in case you're not caught up, GIFs are the digital images that move, usually a little loop of animation or video. Like this: Conveniently, the GIF above is our favorite argument for why 'GIF' should be pronounced with a hard G. (The soft G belongs to...