Our latest articles about digital business...
What is a Brand, Actually?
Everyone has some idea of what a "brand" is — and 99.9% of those people would be able to give at least one correct definition of the word — but we're not raising this subject just to say what's commonly understood. Quite the opposite: we're raising the subject of...
WTH is Growth Hacking
The simplest and straightest answer: most of the time, it's just a buzzword. Like so many buzzwords, the phrase "growth hacking" might have meant something specific to the person who coined it—but then, because it sounded good, people were quick to repeat it and...
Inbound vs Outbound Marketing
Dang it, Neil Patel! Sigh. Figures. Right before we cover this topic, he goes and does it bigger. We'll stay in our miniature lane and share the abridged version of things... First: the nutshell distinction. Inbound means marketing to the people who have (willingly)...
Two Paths to Content Production
True, marketers love false dichotomies... but a lot of things do boil down that way. (Not all dichotomies are false.) For example: all of your web traffic does fall into Paid and Unpaid buckets, no matter how you'd prefer to slice and dice the data in detail. Well,...
Clarification: On-Page SEO vs. Off-Page SEO
If this is Captain Obvious stuff to you, forgive your peers... and remember, SEO folks, that most people don't fully understand what 'SEO' means. To wit (for the rest of you): 'SEO' is short for Search Engine Optimization, of course. Roughly translated, it means...
Domain Authority: Should You Respect It?
Domain Authority (DA) is a metric developed by Moz (the SEO company) for predicting how well your site will rank on Google’s Search Engine Results Page. And if you’re a self-respecting marketer, your goal should be to rank for that #1 spot—because who doesn’t want...
Save Yourself a Keystroke
We don't like cutting corners, but we love shortcuts. We love anything that smooths, quickens, or otherwise simplifies things for us. Keyboard shortcuts are one of the best examples—not because you save a bunch of time at once (only a few seconds, really), but because...
Consumers Respond to Relevant Ads
Consumers respond to relevant ads... said Captain Obvious, you think to yourself. Because completely irrelevant ads are the real champs here, right? No, but seriously. (We're trying to help you, MarketingDive, but we can't pretend people will ignore your headline once...
7 Digital Marketing Principles I Wish I’d Learned Sooner
I’ve been doing this digital marketing stuff for a long time. Long enough that I can prove it by my gray hairs. I’ve learned many, many things over my 15+ years in the business... but some of those lessons are much bigger than others. The real game-changing principles...