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Concise Advice for Content Marketers

Concise Advice for Content Marketers

A couple weeks back, we found this article from SEM Rush which compiles 35 content-marketing tips from industry experts in SEO, Mobile, eCommerce and Publishing, Search and Social, Video, and of course, Content Marketing itself. Not a bad read, but 35 tips is a pretty...

The Most Dangerous Debate in Marketing

The Most Dangerous Debate in Marketing

We read something very important over the weekend that had us saying: Proper credit is due to Tom Roach, author of today's Very Important Article, which is entitled The Wrong and the Short of It. If you can spare 15-20 minutes for a careful read, we heartily recommend...

How to Escape Stale Marketing

How to Escape Stale Marketing

There are a number of reasons we don't usually talk this way, but marketers love to gamble. To be fair, it's part of the job; after all of the tedium, technical troubleshooting, and tactical planning, you get to see if your thing works. You get to hit Publish or Send...

Facebook’s First Advertising Limits for Users

Facebook’s First Advertising Limits for Users

Starting in February 2021, there will be an official limit on the number of ads Facebook Pages are able to run at any given time. Whoa now. When did this become a thing? The announcement from Facebook was published yesterday, and we found out yesterday evening via...

How to Design Lead Forms That Actually Convert

How to Design Lead Forms That Actually Convert

Want more leads? Broadly speaking, your two options are: (1) Get more traffic(2) Increase conversions from the traffic you’re already getting Before you pay to throw more traffic at a lead form, make sure the form is optimized for conversion. Driving traffic to a lead...

An Overview of Basic Ad Spend Acronyms

An Overview of Basic Ad Spend Acronyms

We have a love-hate relationship with acronyms. On one hand, they exist because they're useful and we can appreciate that. But on the other hand, acronyms are often another person's way of saying they're better than you. Marketers are not the very heaviest...

The Contrarian’s Guide to Copywriting

The Contrarian’s Guide to Copywriting

By the time we're waist-deep in our careers, we don't worry what our high-school teachers would think. Or so we tell ourselves. There's one big, common exception. When people sit down to write anything others will read, they spend an awful lot of time remembering...

Animal, Vegetable, Marketer

Animal, Vegetable, Marketer

Last month, the good folks at Seer Interactive wrote a blog post entitled 10 Questions to Discover Your SEO Target Audience. We wanted to recap their post here because (as they briefly mention) these 10 questions are useful for helping defining your audiences in...

Content Marketing by the Numbers

Content Marketing by the Numbers

Before we say anything, proper credit is due to Captora for the infographic we're using here. Twenty minutes disappeared while we were studying it, so they clearly managed to do something right. If you'd prefer our favorite bullet points, might as well start by...