Our latest articles about digital business...
E-Commerce Gains are Here to Stay…?
Brick-and-mortar stores may be reopening, but here's the real question: will shoppers come back to them? E-Marketer says that many of our new online shopping habits are likely here to stay. Here's the CLIKK Notes: A study from Morning Consult found that only 35% of...
Apple deals another blow to digital advertisers at WWDC
Are you seeing a pattern here? 2018 — GDPR, the EU law on data protection and privacy, is passed. New Year 2020 — CCPA, California's version of GDPR, goes into effect. mid-January 2020 — Google announces that they will no longer be supporting third-party cookies. Then...
Where all my income at?!
That’s the question Instagram influencers are asking themselves, as posts bearing the #Ad tag dropped a whopping 30% in April compared to the year before. According to a study by marketing firm Socialbakers, influencer ad tags hit their lowest numbers since August...
Swipe These Persuasive Copy Hooks
Whether you're writing an email, an ad, a video script, or anything else meant to persuade, you can employ one or more of these "hooks" to improve your results: Us vs. Them Status Scarcity Exclusivity Let's begin this series with: The Us vs. Them Hook Remember those...
WTH is Google Keen?
Heads up, content marketers and SEO peeps! Google has quietly launched a Pinterest-like content-recommendation app called Keen. Here's the CLIKK Notes on Keen: Keen (if it catches on) could be a powerful new source of referral traffic. Unlike Google's eponymous search...
The Real Executives of Silicon Valley
Somehow, it's both depressing and invigorating to read an article like this, where big-tech rivalries read like the Real Housewives. It's depressing because the world already has precisely the amount of Housewives it needs, which is a polite way of saying "it doesn't...
Navigation for Copywriters: Roadmapping and Signposting
Reading other people's copy is like driving in an unfamiliar city: maybe you know where you're trying to go, but you have no idea how you're gonna get there. Writing good copy is hard because, unlike navigating a city, people can quit reading (without penalty) the...
How To Avoid Bad Decisions, Vol. 3
Everyone knows (but especially '90s kids) what it's like when your computer isn't strong enough to do something. Fortunately, the solution has always been pretty simple—some version of "get a stronger computer"—and because of Moore's Law, a stronger computer has...
Should you be marketing on LinkedIn?
LinkedIn isn't ubiquitous like Facebook. Or flashy like Insta. Or hot like TikTok. But for a surprising number of B2B marketers, LinkedIn is the most powerful marketing channel that no one (else) is talking about. According to Microsoft, LinkedIn's revenue grew by 24%...