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Animal, Vegetable, Marketer

Animal, Vegetable, Marketer

Last month, the good folks at Seer Interactive wrote a blog post entitled 10 Questions to Discover Your SEO Target Audience. We wanted to recap their post here because (as they briefly mention) these 10 questions are useful for helping defining your audiences in...

Content Marketing by the Numbers

Content Marketing by the Numbers

Before we say anything, proper credit is due to Captora for the infographic we're using here. Twenty minutes disappeared while we were studying it, so they clearly managed to do something right. If you'd prefer our favorite bullet points, might as well start by...

Robert’s Rules of Persuasion

Robert’s Rules of Persuasion

In this series, we'll be talking about some basic principles of persuasion in marketing. But don't let the word 'basic' fool you, because these principles run deep in our bones and their influence is hiding in everyday plain sight. Throughout this series, we'll be...

WTH is Structured Data?

WTH is Structured Data?

First, the nutshell answer: structured data is everything a search engine would want to know about a webpage, all organized by agreed standards and written into the page code for easy access by all search engines. Now, starting over with a little more detail (and...

How to Read Your Audience’s Mind

How to Read Your Audience’s Mind

When you're reading good copy, it might seem to read your mind. Sometimes it'll call the exact thought you're thinking but, more often, you won't notice when copy reads your mind because it's already guiding you to the next sentence. And the next. And so on. There's...

The Top 10 YouTube Ads in 2020 So Far

The Top 10 YouTube Ads in 2020 So Far

Last week, we learned from AdWeek that Google had posted the latest YouTube Ads Leaderboard with the platform's top ads (as ranked by an algorithm which factors engagements with total reach and clicks). The whole list is worth watching and learning if you've got time....

How to Find and Use Free Fonts

How to Find and Use Free Fonts

In this three-part free-font expedition, we'll be covering... Terminology and Guiding Questions Where to Find Good Free Fonts Choosing and Using Free Fonts Today's entry will give you some useful vocabulary and general pointers, so that the stuff we cover in Parts 2...

WTH is a Lookalike Audience in Facebook Advertising?

WTH is a Lookalike Audience in Facebook Advertising?

Wouldn't it be cool if you could advertise to people just like the customers you have? Or to people just like the people that Like your Facebook page? Or, to people just like the subscribers on your email list? Well... you can with Facebook Lookalike Audiences. (You...

Sergey Brin’s Lucky Break

Sergey Brin’s Lucky Break

For years, this poster for Spike Lee's 25th Hour has hung in our office. It asks a simple but striking question: Can you change your whole life in a day? We start here for two reasons. First: this piece is very un-technical. Second and more importantly: it strikes us...