Our latest articles about digital business...
How Office Air Quality Impacts Your Performance
First of all, just in case you were wondering: stupider is the correct comparative-adjective form of stupid. So if you thought the headline was a joke, the joke's on you. (We had to check, so... you're not alone.) Anyways. The article from Fast Company explains that...
What is a brand, actually?
Everyone has some idea of what a "brand" is — and 99.9% of those people would be able to give at least one correct definition of the word — but we're not raising this subject just to say what's commonly understood. Quite the opposite: we're raising the subject of...
The Skill of Cadence: The Rhythm of the Read
If you haven't noticed, we're fans of stand-up here at theCLIKK. 🎤 We don't claim to be comedians ourselves, but we will say that stand-up comedy has had an enormous influence on the way we write. It can teach a lot about the effective use of language—even if you're...
Are Hyphenated Domain Names OK for SEO?
🤔 Are Hyphenated Domain Names OK for SEO? Turbo-short answer: yes. Clarifying example: our domain is theclikk.com, but if (for some reason) we'd chosen the-clikk.com instead, that would have been perfectly fine for SEO purposes. The Googlebrain wouldn't have had a...
Think Email Marketing is Dead? You’re Dead Wrong.
☠️ Think Email Marketing is Dead? You're Dead Wrong. A big part of us doesn't even want to dignify the "email is dead" thing with a response. But we're here to inform, so we'll rebut enough of it to clear the path ahead: 1️⃣ Just... math. The data absolutely does not...
📈 2×2 Ways to Increase ROAS for Facebook Ads
📈 2x2 Ways to Increase ROAS for Facebook Ads. First things first: ROAS stands for Return On Ad Spend and, perhaps needless to say, it's a very important metric for advertisers to track. (ROAS is basically ROI in the context of ads... and ROI is, of course, a hugely...
Four Short Notes on Emoji
1️⃣ Emojis are measurably helpful in driving sales and customer-service outcomes. This is truer the younger you go. We include an emoji in every subject line for a reason. 😉 2️⃣ Emojis could be similarly helpful in the workplace. For similar reasons to the above,...
A Lesson in Ambiguity
As I mentioned in The Secret Weapon of Conversational Copywriting, ambiguity was the issue I resolved most when I edited books. Ambiguity is everywhere in writing and, like so many other problems, it persists largely because people aren’t aware of it. My goal today is...
🦄 How to Use Google Analytics to Find Your Content Unicorns.
🦄 How to Use Google Analytics to Find Your Content Unicorns. If the top 1-5% of your content gets bombastic results while the rest gets crickets, you’re normal. That’s life on the internet: a sea of "donkeys" with the occasional "unicorn" of content success flitting...