Wouldn’t it be cool if you could advertise to people just like the customers you have? Or to people just like the people that Like your Facebook page? Or, to people just like the subscribers on your email list?
Well… you can with Facebook Lookalike Audiences. (You knew where this was going, didn’t you?)
Like Google’s Similar Audiences and LinkedIn’s Matched Audiences, Facebook’s Lookalike Audiences allow you to advertise to people with similar demographics and interests to the customers, followers, or website traffic you already have.
Here’s a good primer on Facebook Lookalike Audiences from BigCommerce, if you’re just getting your feet wet with this stuff.
And here’s something a bit more advanced for you salty veterans: four great ways to use Facebook Custom Audiences.