Heads up, content marketers and SEO peeps! Google has quietly launched a Pinterest-like content-recommendation app called Keen.

Here’s the CLIKK Notes on Keen:

  • Keen (if it catches on) could be a powerful new source of referral traffic.
  • Unlike Google’s eponymous search engine, which is passively waiting for your queries, Keen proactively searches for content to suggest to its users. (Potentially also a bit like Reddit, but without the mob mentality.)
  • Keen may look like Pinterest, but it ain’t. While you can save and share content like with Pinterest, Keen will continuously feed (algorithm-) winning content to the Explore tab on its own using Google’s search engine and machine learning.

Here’s what a Keen Explore tab looks like:

google keen tab

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