Ezra Firestone of Smart Marketer says: “Before you get a customer, you usually get a brand asset.”

Brand assets are extremely valuable to a business despite the fact that no money has changed hands yet.

Here are some examples of brand assets:

• Email subscribers
• Instagram followers
• Facebook Group members
• Pixeled audiences (that can be retargeted with ads)
• Podcast listeners

So, ask yourself these three questions:

1. What brand assets are you building?
2. How are you intentionally engineering the growth of each brand asset?
3. How are you nurturing those brand assets to move them toward the sale?

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