Ezra Firestone of Smart Marketer says: “Before you get a customer, you usually get a brand asset.”
Brand assets are extremely valuable to a business despite the fact that no money has changed hands yet.
Here are some examples of brand assets:
- Email subscribers
- Instagram followers
- Facebook Group members
- Pixeled audiences (that can be retargeted with ads)
- Podcast listeners
So, ask yourself these three questions:
- What brand assets are you building?
- How are you intentionally engineering the growth of each brand asset?
- How are you nurturing those brand assets to move them toward the sale?