🤨 Ben Lovejoy: Facebook has changed my mind on App Tracking. This op-ed does a couple of things especially well. First, it starts at the beginning and reads smoothly from one logical step to the next; the train of thought is very clear here. Second, it presents a familiar perspective: he’s both a consumer of technology and a tech-forward professional who “gets” how this stuff works.
It’s a pretty quick read, but here’s our attempt to condense it to a sentence:
There’s nothing wrong with advertising or personalized advertising, but there’s definitely something wrong with the shady way Facebook framed things in iOS 14.5’s new data-protection prompt.
OK, one more sentence, and it’s summarizing how Facebook framed things: basically, they imply that not allowing Facebook to track your data will cause Facebook not to be free in the future.
🤣 Signal’s Smart-Ass Publicity Stunt. First, and to include everybody in the forthcoming lolz, there are two essential pieces of context here:
1️⃣ Facebook’s intense level of user-data collection and the new level of attention it’s getting these days (thanks also to Congress, Apple, etc.).
2️⃣ Signal is competitors with WhatsApp (which Facebook owns) and Signal prides itself on protecting user data.
Okay! So here’s the juice:
Signal went meta with their marketing and found a really clever way to turn Facebook’s crazy targeting capabilities on themselves. Facebook HQ squashed this quick, but no matter… because these days, all you need are a few screenshots, amirite? 😂
Signal’s idea is especially clever because it’s so simple: just run targeted dynamic ads on Instagram which call attention to the targeting by using a fill-in-the-blank format to tell the reader what their targeting data says.