Transactional emails get opened. Like, a lot.

Emails like shipping notifications, purchase receipts, and confirmation emails can have open rates as high as 85%. (Context: that’s ridonkulously high.)

Review your transactional emails and make sure that you’re making a relevant offer to that massive (and very present) audience.

Here are few offers you could make:

• A discount on a complementary product (see example below)
• Relevant content like a webinar, podcast, blog post, etc.
• Links to connect with you on social channels like Facebook, Instagram, LinkedIn, Twitter, etc.

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