Transactional emails get opened. Like, a lot.
Emails like shipping notifications, purchase receipts, and confirmation emails can have open rates as high as 85%. (Context: that’s ridonkulously high.)
Review your transactional emails and make sure that you’re making a relevant offer to that massive (and very present) audience.
Here are few offers you could make:
- A discount on a complementary product (see example below)
- Relevant content like a webinar, podcast, blog post, etc.
- Links to connect with you on social channels like Facebook, Instagram, LinkedIn, Twitter, etc.