In Greatest CLIKKs of 2020, we’re revisiting this year’s top 30 pieces of CLIKK email content in ascending rank order. All of it is still relevant, so don’t miss out again!
On with the countdown…
3️⃣0️⃣ Six Salient Stats for Content Marketers: an Infographic
As before, we do recommend that you check out the full infographic, and if you’d prefer the CLIKK Notes, we wrote this feature unpacking the high points from the infographic. One general sentence for now: content definitely makes everything easier (both for marketers and for the customers to whom they market) and, even if you’ve known this, you just might find surprising specifics telling you why it’s true.
2️⃣9️⃣ Hacker Typer: a Tool for Trolling Passersby
This one’s just for fun, but here’s what you do. Go to a place where you’re visible to the public, or at least your cohabitants (trickier after COVID). Then open this link and just start mashing on your keyboard. It really makes no difference what you type, as long as you’re pressing buttons. It looks like this:
2️⃣8️⃣ 750 Words: a Free-Writing Platform for Thoughtful Marketers
This platform was inspired by a book called The Artist’s Way which recommends three pages of free writing per day, or roughly 750 words. True, you don’t need another word processor—but what’s refreshing about this site is its angle and attitude. It’s focused on starting the habit and helping you do it for yourself, completely removed from public view and social shareability. The whole site, interface, and dashboard (there’s a dashboard with analytics!) reflects this core purpose. The only question left is what you’ll write; it wouldn’t be ‘free writing’ if we told you what to do, but we’ll mention again that marketers need to be doing Art, and this is the perfect way to train your inner artist on a daily basis.
2️⃣7️⃣ Social Media Examiner: 8 Instagram Story Hacks
The sharp tacks at Social Media Examiner have put together eight hacks for Instagram Stories, and they’re worth checking out whether you’re on social for business or socializing as yourself. Some of the hacks are just fun polish (like a custom “halo” effect), but a couple would be really good for engagement (like stories you tap to unfold) and a couple others will help you deploy custom effects a lot faster (check out #6).
2️⃣6️⃣ Saving Benjamin Lite: Identify Negative Keywords and Save $$
If you’re using Google Search Ads, check this out: it’s a free tool from Seer Interactive called Saving Benjamin Lite. You upload your Search Query Report (SQR) into the tool and it spits back the irrelevant keywords that are costing you money and trashing your ROI. Take that list of naughty keywords and add them as Negative Keywords so they’re excluded and BOOM! You are saving yourself (or your client/business) some Benjamins!
2️⃣5️⃣ Moz: How to Create a Useful, SEO-Optimized FAQ Page
When you think about it, SEO and FAQs should be BFFs. But seriously: an FAQ page (done well) is loaded with exactly the kind of stuff Google and their searchers like to find.
Unfortunately, there are two common issues here. First, a lot of people don’t have FAQ pages; exactly why, we can’t say, but it’s a lost opportunity for passive sales and to eliminate the tickets asking those exact questions (over and over again). Second and separately: those who do have FAQ pages often haven’t optimized those pages for SEO, perhaps not realizing that FAQ pages contain a veritable treasure chest of Google-friendly info which could draw organic traffic to your site.
Check out this article from Moz on creating and optimizing an FAQ page; it’ll start you at the beginning if you don’t have one (and you can scroll down to optimization if you do).
2️⃣4️⃣ Wistia: Setting Up a DIY Office Video Studio
You don’t ultimately need that much to set up a DIY video studio, and it doesn’t need to be terribly complicated… but if you don’t already know how to do it (and you’re green with all this video stuff, maybe because COVID), this quick guide from Wistia will point you in the right direction.
Backdrop, lights, sound, and (keep it ready for) action!
2️⃣3️⃣ “I Miss The Office” Interactive White-Noise Generator
If you need some background noise but you’re tired of trying to remix train tracks and rainfall, take a look at this website. It’s meant to mimic the whole office experience in your ears, including people talking, phones going off, somebody sniffing and maybe chomping gum… you get it. It’s chill.
Also, not gonna lie, it’s kind of fun to play with (and mesmerizing to watch while you’re on phone calls). Even better: you can adjust the number of co-workers in this virtual office AND you can mix in other office sounds by clicking on certain objects in view. Neat!