This is what you wish people would see when they read your content:

readership paths image 1

But this is what many of them actually see:

readership paths image 2


People skim your content. Plan accordingly.

Skimmers focus on:

  • Bullets/Numbered Lists
  • Bolding
  • Headlines and subheadlines
  • Capitalization (use sparingly)
  • Italics
  • Boxes (especially with a background color)
  • Underlining (use sparingly)

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