This is what you wish people would see when they read your content:
But this is what many of them actually see:
People skim your content. Plan accordingly.
Skimmers focus on:
- Bullets/Numbered Lists
- Bolding
- Headlines and subheadlines
- Capitalization (use sparingly)
- Italics
- Boxes (especially with a background color)
- Underlining (use sparingly)
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