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Digital Publishing

You can use the Messages objective in Facebook Ads Manager to start real-time conversations

By theCLIKK

January 14, 2020
Messages Objective in Facebook Ads Manager

Facebook Messenger ads (example below) work just like regular ads on Facebook or Instagram with one major difference—Messenger ads start live interactions with potential customers inside the Facebook Messenger App. Oh… and by the way, 1.3 billion people use Facebook Messenger every day.

Messenger ads work great to deliver content, offers (like the coupon code below), or drive live sales conversations at scale. You can talk live with potential customers or set up a bot using an app like ManyChat.

This article (6 mins) will show you how to get them set up.

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theCLIKK

Russ Henneberry is Founder of theCLIKK, an email first publication about digital business. He is an entrepreneur, speaker and author of Digital Marketing for Dummies. Russ has certified thousands of marketing professionals and business owners in disciplines including content marketing, search marketing and social media marketing.

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