Facebook Messenger ads (example below) work just like regular ads on Facebook or Instagram with one major difference—Messenger ads start live interactions with potential customers inside the Facebook Messenger App. Oh… and by the way, 1.3 billion people use Facebook Messenger every day.

Messenger ads work great to deliver content, offers (like the coupon code below), or drive live sales conversations at scale. You can talk live with potential customers or set up a bot using an app like ManyChat.

This article (6 mins) will show you how to get them set up.

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