Want more leads? Broadly speaking, your two options are:
(1) Get more traffic
(2) Increase conversions from the traffic you’re already getting
Before you pay to throw more traffic at a lead form, make sure the form is optimized for conversion. Driving traffic to a lead form that isn’t optimized is like pouring water into a leaky bucket.
How do you optimize your lead form? Great question.
The three main factors for creating an effective lead form:
- Question selection
- User experience
- Form tracking
Our good friends at CallRail have created a free resource for you! It’s an eBook called Designing Forms that Actually Generate Leads.
- The optimal number of questions to include in your form
- How to optimize your form layout to earn more leads
- When to gate your forms (and when not to)
Grab your free copy by clicking here!