Want more leads? Broadly speaking, your two options are:

(1) Get more traffic
(2) Increase conversions from the traffic you’re already getting

Before you pay to throw more traffic at a lead form, make sure the form is optimized for conversion. Driving traffic to a lead form that isn’t optimized is like pouring water into a leaky bucket.

How do you optimize your lead form? Great question.

The three main factors for creating an effective lead form:

  • Question selection
  • User experience
  • Form tracking

Our good friends at CallRail have created a free resource for you! It’s an eBook called Designing Forms that Actually Generate Leads.

You’ll learn:

  • The optimal number of questions to include in your form
  • How to optimize your form layout to earn more leads
  • When to gate your forms (and when not to)

Grab your free copy by clicking here!

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