First, a point of order: there seems to be no true consensus on the exact date of Google's "birthday." This ambiguity is actually pretty common for corporate entities, for whom "birth" is not a single event but several events in sequence: inspiration, incorporation,...

"I’m totally unsure of the legalities. I did speak with a lawyer who said it’s a very bad idea. However, just because something is legal doesn’t mean it’s morally right, so it’s a risk I’m willing to take." 💬 Stuart Semple in Fast Company on his "liberation" of...

↪️ 3 Effective Retargeting Strategies That Actually Work. This was a good read from Neil Patel's blog, in large part because of the volume and specificity of examples (as his headline goes to pains to emphasize). First, catching up the newbies: retargeting is an...