SEARCH and SEO

Audit yourself, spy on competitors, see what Google sees.

Keywords Everywhere ★♥︎

SEO Data Overlay
➕ Chrome Extension

If you’re into SEO or Google/Amazon search ads, you need this Chrome extension. It overlays search volume, cost-per-click and competition data in Google search results pages, Amazon, Answer The Public, YouTube, Google Analytics and 11 other websites digital marketers use every day. Like… SEO like whoa.

🌐 keywordseverywhere.com
💰 Pay as you go for credits, minimum $10 at a time. See Pricing Info.

Saving Benjamin Lite ★♥︎

Negative Keyword Identifier

If you’re using Google Search Ads, the awesome folks at Seer Interactive have a free tool you must check out. It’s called Saving Benjamin Lite. You upload your Search Query Report (SQR) into the tool and it spits back the irrelevant keywords that are costing you money and trashing your ROI. Take that list of naughty keywords and add them as Negative Keywords (so they’re excluded) and BOOM, you’re saving Benjamins.

🌐 seerinteractive.com
🆓 100% Free

Ahrefs ★

Internal and External SEO Audit Tool

One of the best tools for an SEO audit is Ahrefs. It’s focused on site links—their value and performance, how well they “get along” with Google, what’s broken or otherwise non-functional, and so on. Aside from using it on your own site, you can evaluate new keywords, analyze high-performing pages, and even point it at your competitors to see under their hoods.

🌐 ahrefs.com
⏳ 7-day, 7-dollar trial (see Note below)
💰 $99/month for Lite, $179/month for Standard, 2 months free if you pay annually
📝 The real pro tip: line up a long list of things to do with the tool, do them all in their 7-day-7-dollar trial, and cancel before billing starts. Unless you’re regularly doing SEO, in which case it very well might be worth the pricey price tag.