DATA + ANALYTICS

Collect and crunch numbers like a boss.

TOOLS in THIS CATEGORY

SimilarWeb ★♥︎♣︎
➕ Webpage Traffic Analysis Sidebar

Enhanced Google Analytics Annotations
➕ Dashboard Enhancement Add-on for GA

Neil Patel’s A/B Testing Calculator
Simple Conversion and Split-Testing Metrics

Gorilla Sheets ♣︎
➕ Customizable Data Pipeline for Seller Central

SimilarWeb ★♥︎♣︎

Webpage Traffic Analysis Sidebar
➕ Chrome Extension

What if you could just click a button and immediately see an analytics sidebar for any web page in front of you? Well, that’s exactly what you can do with SimilarWeb once you have their Chrome extension installed; full depth and breadth of data require a paid Enterprise plan, but Free users get web traffic and engagement reports for as many sites as they like.

🌐 Chrome Store
🆓 99% Free (if you just need quick info, you’ll be set for life on the free version)

Enhanced GA Annotations

Dashboard Enhancement Add-On for GA
➕ Chrome Extension

You know that nosedive your Google SEO traffic took on August 20th, 2013? Or perhaps that big spike you see on March 17th, 2019? What the hell caused those? If you had this free Chrome extension, you would have a better sense of the Why—because you would see a data overlay in your Google Analytics reports showing you that the former’s nosedive coincides with the Google Hummingbird algo update, and the latter was St. Patty’s Day in 2019. The paid version will even sync with GitHub and Google Tag Manager. (Only the real nerds will know why that last part is super cool.)

🌐 Chrome Store
🆓 Free Chrome extension gives 1 user, 1 organization, 3 months’ history
⏳ Not a trial per se, but they have a full-refund-within-first-30-days policy
💰 Pro plan is €29/month or €300/year, 3+ years’ history, webhook + intense integrations available (Business and Agency plans also available)

Neil Patel’s AB Testing Calc

Simple Conversion and Split-Testing Metrics

It’s a simple but nifty free tool on his website (at the link below). There are spots for entering the Visitors and Conversions for both A and B; once you’ve provided those numbers, the calculator will perform the conversion-rate math for you AND it will tell you how statistically significant those results are (i.e. how sure you can be that they’re painting an accurate picture). Last but not least: you can add variables C and D and so forth if you’ve got more than just two split-test variants rolling. Thanks, Neil!

🌐 neilpatel.com
🆓 100% Free

Gorilla Sheets ♣︎

Customizable Data Pipeline for Seller Central
➕ Connects FBA to Google Sheets

If you spend any time in Seller Central, then you know (painfully) how much of a cluster it is back there. But how else can you get the data you need, without traversing the dumpster fire that is Amazon’s dashboard? Call in King Kong, baby! After you give Gorilla Sheets access to your FBA Seller Central account, you can pull all kinds of FBA data directly into Google Sheets—in real-time, anytime. Not only can you skip the Seller Central debacle, you can easily set up your own custom, live-updating FBA reports. How about them apples?

🌐 gorillaROI.com
🆓 Can use functionality for 3 SKUs in FBA
💰 $49/month for Starter, upwards from there (inc. agency plans)