The Customer Persona Training 

In this training, you will learn:

• How to build a complete picture of your ideal customer. (This information will make your ads, emails, products, sales copy, blog posts, and more a gazillion times better. Seriously, a gazillion.)
• The best research tool to use when researching your ideal customer (It’s free and we bet you use it once a week or so. It’s a gold mine.)
• The formulas that make it fill-in-the-blank simple to uncover the goals, challenges, values, and more of your ideal customer. (Our favorite is the Us VS Them formula.)
• Why demographics are a dangerous way to define your ideal customer (and what you should use instead.)