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The Customer Persona Training 

In this training, you will learn:

  • How to build a complete picture of your ideal customer. (This information will make your ads, emails, products, sales copy, blog posts, and more a gazillion times better. Seriously, a gazillion.)
  • The best research tool to use when researching your ideal customer (It’s free and we bet you use it once a week or so. It’s a gold mine.)
  • The formulas that make it fill-in-the-blank simple to uncover the goals, challenges, values, and more of your ideal customer. (Our favorite is the Us VS Them formula.)
  • Why demographics are a dangerous way to define your ideal customer (and what you should use instead.)