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How To

A Cheap and Easy Way to Do Market Research

By theCLIKK

January 17, 2020
Cheap and Easy way to Do Market Research
One of the cheapest and easiest ways to do market research is…

… on Amazon.  No matter what you sell, there’s gold in them thar Amazon hills.

Here’s how it’s done:

Step 1 – Choose a pain point your business solves (For example, get out of debt)
 

Step 2 – Find a book on Amazon that solves the pain point (For example, Dave Ramseys book, The Total Money Makeover)

Step 3 – Now, start reading reviews of that book. Make a note of the reviewer’s goals, pain points, ideas for new content to create (blog posts, podcasts, videos), products/services to produce, and new angles to use in your advertising.

Like this:

Red = Pain Points/Challenges
Purple = Goals/Desires
Yellow = Ideas for new content
Light Blue = Product/Service Ideas

 

Doing Market Research on Amazon

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theCLIKK

Russ Henneberry is Founder of theCLIKK, an email first publication about digital business. He is an entrepreneur, speaker and author of Digital Marketing for Dummies. Russ has certified thousands of marketing professionals and business owners in disciplines including content marketing, search marketing and social media marketing.

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