One of the cheapest and easiest ways to do market research is…

… on Amazon.  No matter what you sell, there’s gold in them thar Amazon hills.

Here’s how it’s done:

Step 1 – Choose a pain point your business solves (For example, get out of debt)
 

Step 2 – Find a book on Amazon that solves the pain point (For example, Dave Ramseys book, The Total Money Makeover)

Step 3 – Now, start reading reviews of that book. Make a note of the reviewer’s goals, pain points, ideas for new content to create (blog posts, podcasts, videos), products/services to produce, and new angles to use in your advertising.

Like this:

Red = Pain Points/Challenges
Purple = Goals/Desires
Yellow = Ideas for new content
Light Blue = Product/Service Ideas

 

Doing Market Research on Amazon

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