☠️ The Weird Way iOS 15 Will Kill Email Open Rates. The original headline is a little bit alarmist (though not...
🦾 Are Google’s Core Updates Becoming Less Powerful?
🦾 Are Google’s Core Updates Becoming Less Powerful? In a word: yes. The link is from the SEM Rush blog and they’ve run...
What is a brand, actually?
Everyone has some idea of what a "brand" is — and 99.9% of those people would be able to give at least one correct...
📈 2×2 Ways to Increase ROAS for Facebook Ads
📈 2x2 Ways to Increase ROAS for Facebook Ads. First things first: ROAS stands for Return On Ad Spend and, perhaps...
Four Short Notes on Emoji
1️⃣ Emojis are measurably helpful in driving sales and customer-service outcomes. This is truer the younger you go. We...
🏟 9 Ways to Improve Instagram Reach
🏟 9 Ways to Improve Instagram Reach. First, a word of encouragement: several of the suggestions at the link are just...
🛒 Single Product Page or Multi-Product Category Page?
In other words: when should you keep products on their own individual pages, and when should you put multiple products...
🥵 Fighting Ad Fatigue on Facebook and Instagram
🥵 Fighting Ad Fatigue on Facebook and Instagram. The link from Social Media Examiner is a nice, actionable 10-minute...
Two Notes on Facebook’s App Tracking
🤨 Ben Lovejoy: Facebook has changed my mind on App Tracking. This op-ed does a couple of things especially well....
The Keys to a Customer Avatar
Nutshell version if you're not familiar: a customer avatar is a detailed fictional character you create to represent...
10 Psych Principles To Attract and Grow Your Audience
This whole thing from Content Marketing Institute is a good breezy overview, but we'll give you an even breezier...
Be Careful Reading ‘Sponsored’ Articles
The problem is not that sponsored articles are necessarily bad content; in fact, we've recommended sponsored articles...
GEN X Marks the Spot
Publications (including theCLIKK) tend to have a bias towards new, young, and shiny things. There are a multitude of...
The World’s First Full-time Copywriter
THE WORLD's FIRST FULL-TIME COPYWRITER: This was not a phrase we had specifically expected to encounter — nor, much...
Digital Advertising and the Conversion Fallacy
Most of us are familiar with the idea that "correlation doesn't equal causation," but that doesn't mean we remember it...
What is a Brand, Actually?
Everyone has some idea of what a "brand" is — and 99.9% of those people would be able to give at least one correct...
Inbound vs Outbound Marketing
Dang it, Neil Patel! Sigh. Figures. Right before we cover this topic, he goes and does it bigger. We'll stay in our...
Consumers Respond to Relevant Ads
Consumers respond to relevant ads... said Captain Obvious, you think to yourself. Because completely irrelevant ads...
Facebook’s First Advertising Limits for Users
Starting in February 2021, there will be an official limit on the number of ads Facebook Pages are able to run at any...
An Overview of Basic Ad Spend Acronyms
We have a love-hate relationship with acronyms. On one hand, they exist because they're useful and we can appreciate...