☠️ The Weird Way iOS 15 Will Kill Email Open Rates. The original headline is a little bit alarmist (though not...

🦾 Are Google’s Core Updates Becoming Less Powerful? In a word: yes. The link is from the SEM Rush blog and they’ve run...

Everyone has some idea of what a "brand" is — and 99.9% of those people would be able to give at least one correct...

📈 2x2 Ways to Increase ROAS for Facebook Ads. First things first: ROAS stands for Return On Ad Spend and, perhaps...

1️⃣ Emojis are measurably helpful in driving sales and customer-service outcomes. This is truer the younger you go. We...

🏟 9 Ways to Improve Instagram Reach. First, a word of encouragement: several of the suggestions at the link are just...

In other words: when should you keep products on their own individual pages, and when should you put multiple products...

🥵 Fighting Ad Fatigue on Facebook and Instagram. The link from Social Media Examiner is a nice, actionable 10-minute...

🤨 Ben Lovejoy: Facebook has changed my mind on App Tracking. This op-ed does a couple of things especially well....

Nutshell version if you're not familiar: a customer avatar is a detailed fictional character you create to represent...

This whole thing from Content Marketing Institute is a good breezy overview, but we'll give you an even breezier...

The problem is not that sponsored articles are necessarily bad content; in fact, we've recommended sponsored articles...

Publications (including theCLIKK) tend to have a bias towards new, young, and shiny things. There are a multitude of...

THE WORLD's FIRST FULL-TIME COPYWRITER: This was not a phrase we had specifically expected to encounter — nor, much...

Most of us are familiar with the idea that "correlation doesn't equal causation," but that doesn't mean we remember it...

Everyone has some idea of what a "brand" is — and 99.9% of those people would be able to give at least one correct...

Dang it, Neil Patel! Sigh. Figures. Right before we cover this topic, he goes and does it bigger. We'll stay in our...