🦄 How to Use Google Analytics to Find Your Content Unicorns. If the top 1-5% of your content gets bombastic results...
CATEGORY ARCHIVE
Content Marketing
Backlinko’s Findings on Evergreen Content
📊 Backlinko's Findings on Evergreen Content. Backlinko's Brian Dean does a lot of good stuff with data, and—not gonna...
Why Managing Freelance Content is Hard
The super-condensed explanation first: freelance content production is hard to manage because it’s particularly hard...
The Email Marketing Periodic Table
Make no mistake, we are massive dorks and proud of it. Regardless, this is one of the niftiest angles we’ve ever seen...
Two Annoyingly Good Sets of Writing Tips
We have reason to be annoyed with them (and we'll get to that), but both of these infographics won their mentions on...
The Listicle, Defined
Everyone kinda knows what listicles are. Even if you can't quite define the term, you certainly know a listicle when...
The Hamster Wheel of Content
It’s very easy for content marketers to adopt a "hamster wheel" mentality where you’re knowingly trapped in a...
Guest blogging and choosing clients
GUEST BLOGGING is the WORST LINK-BUILDING STRATEGY: In most cases, at least, and this SEJ article explains why. To...
Words Can Light Fires
Pay attention to what your brain just did. You just imagined a fire being lit, didn't you? "Sure," you think. "But you...
Two Paths to Content Production
True, marketers love false dichotomies... but a lot of things do boil down that way. (Not all dichotomies are false.)...
Content Marketing’s Current Course for 2020
Yesterday, we got our hands on this state-of-the-market update from MediaPost. Like a lot of stat-focused pieces, it's...
Concise Advice for Content Marketers
A couple weeks back, we found this article from SEM Rush which compiles 35 content-marketing tips from industry...
Content Marketing by the Numbers
Before we say anything, proper credit is due to Captora for the infographic we're using here. Twenty minutes...
Pre-Purchase vs. Post-Purchase SEO
Sometimes, there's not a lot of space between Patently Obvious and Over Your Head—especially when you're talking about...
The Social Contract of Content
If you're reading this right now, you're trading with us. You are giving us something and we are giving you something....
Short Rules for Long-Form Content
Someone once asked Honest Abe: "Mr. Lincoln, how long do you think a man's legs should be?" Lincoln replied: "Long...
The Problem with Word Count
This article frustrates us. First of all, this subject has been a pain in our copywriting and content-marketing asses...
Why Consumers Opt Into (and Out Of) Email Marketing
If you believe some people, email has been dying for most of its life. And yet here we all are. Sarcasm aside, the...
WTH is Google Keen?
Heads up, content marketers and SEO peeps! Google has quietly launched a Pinterest-like content-recommendation app...
Optimize your content for both readership paths
This is what you wish people would see when they read your content: But this is what many of them actually see: ...