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An Oddly Specific Google Anniversary
First, a point of order: there seems to be no true consensus on the exact date of Google's "birthday." This ambiguity...
The “liberation” of Tiffany & Co’s classic shade of blue
"I’m totally unsure of the legalities. I did speak with a lawyer who said it’s a very bad idea. However, just because...
3 Effective Retargeting Strategies That Actually Work
↪️ 3 Effective Retargeting Strategies That Actually Work. This was a good read from Neil Patel's blog, in large part...
🌳 How Houseplant Promotes Cannabis Without Breaking the Rules
🌳 How Houseplant Promotes Cannabis Without Breaking the Rules. That's Seth Rogen's brand and, having read the article,...
The Ten Brands Americans Feel Most Intimately Connected To.
💕 The Ten Brands Americans Feel Most Intimately¹ Connected To.² Not that kind of intimacy. They mean "intimacy" in the...
You might want to update your Apple devices.
Quick reminder first: headlines like this are often a sneaky way of ginning up traffic. It’s one of the oldest tricks...
👋 The 5 Most Important Skills for the Future of Marketing.
👋 The 5 Most Important Skills for the Future of Marketing. Before you get too excited, remember that this "data" is...
☠️ The Weird Way iOS 15 Will Kill Email Open Rates.
☠️ The Weird Way iOS 15 Will Kill Email Open Rates. The original headline is a little bit alarmist (though not...
🦾 Are Google’s Core Updates Becoming Less Powerful?
🦾 Are Google’s Core Updates Becoming Less Powerful? In a word: yes. The link is from the SEM Rush blog and they’ve run...
How Office Air Quality Impacts Your Performance
First of all, just in case you were wondering: stupider is the correct comparative-adjective form of stupid. So if you...
What is a brand, actually?
Everyone has some idea of what a "brand" is — and 99.9% of those people would be able to give at least one correct...
The Skill of Cadence: The Rhythm of the Read
If you haven't noticed, we're fans of stand-up here at theCLIKK. 🎤 We don't claim to be comedians ourselves, but we...
Are Hyphenated Domain Names OK for SEO?
🤔 Are Hyphenated Domain Names OK for SEO? Turbo-short answer: yes. Clarifying example: our domain is theclikk.com, but...
Think Email Marketing is Dead? You’re Dead Wrong.
☠️ Think Email Marketing is Dead? You're Dead Wrong. A big part of us doesn't even want to dignify the "email is dead"...
📈 2×2 Ways to Increase ROAS for Facebook Ads
📈 2x2 Ways to Increase ROAS for Facebook Ads. First things first: ROAS stands for Return On Ad Spend and, perhaps...
Four Short Notes on Emoji
1️⃣ Emojis are measurably helpful in driving sales and customer-service outcomes. This is truer the younger you go. We...
A Lesson in Ambiguity
As I mentioned in The Secret Weapon of Conversational Copywriting, ambiguity was the issue I resolved most when I...
🦄 How to Use Google Analytics to Find Your Content Unicorns.
🦄 How to Use Google Analytics to Find Your Content Unicorns. If the top 1-5% of your content gets bombastic results...
Adidas Built a Swimmable Billboard.
🌊 Adidas Built a Swimmable Billboard. This is super nifty on a couple of levels. First, as you can see below, the...
Your Ability to Bulls**t May Be a Sign of Intelligence
💩 Your Ability to Bulls**t May Be a Sign of Intelligence. You already knew this on some level, but we'll add three...