Our latest articles about digital business...

[CHEAT SHEET] Social Media Image Sizes

[CHEAT SHEET] Social Media Image Sizes

Fresh versions of this content make the rounds every couple of months, from all different sources, and we can understand why: the info keeps shifting, but people keep needing a handy version of it. Whenever we (periodically) mention this kind of cheatsheet in...

The Cons of the Pro Act

The Cons of the Pro Act

Perhaps you’ll remember California’s AB5, the bill that re-classified a lot of independent contractors as employees, including Uber drivers (until the passage of Prop 22 during the election). Well, this kind of discussion is no longer limited to California, because a...

Modern Trustbusters and Joe Biden’s CLIKK Debut

Modern Trustbusters and Joe Biden’s CLIKK Debut

We generally try to steer our content away from presidential politics (no matter who’s in office), but we make exceptions if the news is relevant to our work in marketing. So, yeah, this might be the first time we’re printing Joe Biden’s name. Broader Context 🌎...

The Four Dimensions of Copywriting Tone

The Four Dimensions of Copywriting Tone

It’s easy to find good copywriting advice online, but it’s hard to find great copywriting advice online. The main problem is specificity—or rather, lack thereof. Take, for example, this SEJ article and the passage shown below: The point is not to pick on the SEJ...

Fast Company’s Most Innovative Companies for 2021

Fast Company’s Most Innovative Companies for 2021

FAST COMPANY’s MOST INNOVATIVE COMPANIES for 2021: Fast Company dropped a big load of content yesterday with their annual 50 Most Innovative list, with the titular list here and separate articles splitting off from there. It’s definitely worth a peek, even if just to...

Get to the Punctuation

Get to the Punctuation

Henry Ford famously said that "nothing is particularly hard if you divide it into small jobs." That’s just as true for copywriting as it is for cars—and punctuation is the easiest way to divide writing work into "small jobs," to the benefit of both your sanity and...

88 Words and Phrases that Convert

88 Words and Phrases that Convert

We absolutely adore this infographic featured in Social Media Today. We also hate it a little bit because this "infographic" is really just four lists of words, which means this is totally something we could have done (but didn’t). Sigh. Still, it’s an excellent...

Congress Calls Across the Digital Divide

Congress Calls Across the Digital Divide

We wouldn’t blame you if you've ignored the latest FCC headlines—alphabet agencies are a good way to buzzkill your morning reading—but the news might affect your life this time, and the overall story is more interesting than the headlines. The News in One Sentence:...

The Hamster Wheel of Content

The Hamster Wheel of Content

It’s very easy for content marketers to adopt a "hamster wheel" mentality where you’re knowingly trapped in a never-ending cycle of content production. You work, you finish, you publish, and then you start the next one, ad infinitum (or ad nauseum if you hate it)....