Our latest articles about digital business...

The Four Dimensions of Copywriting Tone

The Four Dimensions of Copywriting Tone

It’s easy to find good copywriting advice online, but it’s hard to find great copywriting advice online. The main problem is specificity—or rather, lack thereof. Take, for example, this SEJ article and the passage shown below: The point is not to pick on the SEJ...

Fast Company’s Most Innovative Companies for 2021

Fast Company’s Most Innovative Companies for 2021

FAST COMPANY’s MOST INNOVATIVE COMPANIES for 2021: Fast Company dropped a big load of content yesterday with their annual 50 Most Innovative list, with the titular list here and separate articles splitting off from there. It’s definitely worth a peek, even if just to...

Get to the Punctuation

Get to the Punctuation

Henry Ford famously said that "nothing is particularly hard if you divide it into small jobs." That’s just as true for copywriting as it is for cars—and punctuation is the easiest way to divide writing work into "small jobs," to the benefit of both your sanity and...

88 Words and Phrases that Convert

88 Words and Phrases that Convert

We absolutely adore this infographic featured in Social Media Today. We also hate it a little bit because this "infographic" is really just four lists of words, which means this is totally something we could have done (but didn’t). Sigh. Still, it’s an excellent...

Congress Calls Across the Digital Divide

Congress Calls Across the Digital Divide

We wouldn’t blame you if you've ignored the latest FCC headlines—alphabet agencies are a good way to buzzkill your morning reading—but the news might affect your life this time, and the overall story is more interesting than the headlines. The News in One Sentence:...

The Hamster Wheel of Content

The Hamster Wheel of Content

It’s very easy for content marketers to adopt a "hamster wheel" mentality where you’re knowingly trapped in a never-ending cycle of content production. You work, you finish, you publish, and then you start the next one, ad infinitum (or ad nauseum if you hate it)....

The Cookies Die Out Forever: Why Google is Betting on User Privacy

The Cookies Die Out Forever: Why Google is Betting on User Privacy

the COOKIES DIE OUT FOREVER: As we discussed throughout 2020, third-party data is mortally wounded and will die by next year. In a blog post published yesterday, Google added that they won’t be trying to build any kind of cookie replacement for tracking individual...

Guest blogging and choosing clients

Guest blogging and choosing clients

GUEST BLOGGING is the WORST LINK-BUILDING STRATEGY: In most cases, at least, and this SEJ article explains why. To boil down the author's reasons: 1️⃣ It's costly to do it well (time and/or money).2️⃣ Publications won't link to your strategic (i.e. landing) pages.3️⃣...

Words Can Light Fires

Words Can Light Fires

Pay attention to what your brain just did. You just imagined a fire being lit, didn't you? "Sure," you think. "But you told me to imagine it." Ah, but that's my point here: I actually didn't. The headline is declarative, not imperative; it states something, but it...