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Adidas Built a Swimmable Billboard.

Adidas Built a Swimmable Billboard.

🌊 Adidas Built a Swimmable Billboard. This is super nifty on a couple of levels. First, as you can see below, the billboard is just a cool-looking thing that won’t struggle to attract attention (which is its job). It’d be pleasing and different even without anyone in...

Your Ability to Bulls**t May Be a Sign of Intelligence

Your Ability to Bulls**t May Be a Sign of Intelligence

💩 Your Ability to Bulls**t May Be a Sign of Intelligence. You already knew this on some level, but we'll add three points for discussion: 🅰️ A true bulls**tter (as defined by the research) is someone who "is neither on the side of the true nor on the side of the...

SEO Analogy: Google is a Librarian

SEO Analogy: Google is a Librarian

📕 SEO Analogy: Google is a Librarian. The author is absolutely right to remind us that analogies can be powerful teaching tools, whether you're passing your pedagogy to a protégé or bootstrapping it from the beginning. You just have to be careful that the analogy...

Jeff Bezos Steps Down After (Exactly) 27 Years.

Jeff Bezos Steps Down After (Exactly) 27 Years.

📙 Jeff Bezos Steps Down After (Exactly) 27 Years. He handed the Amazon CEO reins to Andy Jassy yesterday. Two nutshells: What to Expect from Andy. The consensus is that Jassy is 100% qualified for the job, and just as focused as Bezos, but mellower and less obsessive....

The Wrath of Lina Khan

The Wrath of Lina Khan

If Amazon is afraid of anyone, it's Lina Khan. Amazon's lawyers proved it on Wednesday when they filed a petition with the FTC requesting that Khan, the FTC's chair, recuse herself from antitrust investigations into the company. Long story short, Amazon is afraid of...

Backlinko’s Findings on Evergreen Content

Backlinko’s Findings on Evergreen Content

📊 Backlinko's Findings on Evergreen Content. Backlinko's Brian Dean does a lot of good stuff with data, and—not gonna lie—even though we know all of the headline tricks, we see "analyzed 3.6 billion articles" and it gives us the impression (however briefly) that his...

Stefan Klein’s Flying Car

Stefan Klein’s Flying Car

Umm... that's a flying car. 😳Like, a real one. For real. We live in the flippin' future, y'all. This is the AirCar, as piloted/driven by its inventor, professor Stefan Klein of Slovakia. He's been working on this machine for more than 30 years. You can't buy it just...

Latest Facebook News: Antitrust Case Dismissed

Latest Facebook News: Antitrust Case Dismissed

1️⃣ The antitrust complaint against Facebook was dismissed (for now). We're guessing that most of you know of the antitrust complaint against Facebook, but haven't kept up and don't remember the details. This was the antitrust case brought against Facebook by the...

A Roadmap for Learning SEO (with Free Guides and Tools).

A Roadmap for Learning SEO (with Free Guides and Tools).

🧭 a Roadmap for Learning SEO (with Free Guides and Tools). We really wish we could tell you where we found this, but to be honest, it got here just because the tab was still open from last week, in a Chrome window all by itself. (Which probably means we left it there...