Our latest articles about digital business...

WTH are Brand Assets?

WTH are Brand Assets?

Ezra Firestone of Smart Marketer says: "Before you get a customer, you usually get a brand asset." Brand assets are extremely valuable to a business despite the fact that no money has changed hands yet. Here are some examples of brand assets: Email subscribers...

WTH are Google Discovery Ads?

WTH are Google Discovery Ads?

Google's Discovery ads have the capability of reaching dang near 3 billion people, and yet very few people know they exist. This article from PPC Hero is the real (umm) hero. But here's the CLIKK's Notes on Google Discovery Ads: Discovery Ads can show in three types...

“Mr. Bezos, I Believe You’re on Mute”

“Mr. Bezos, I Believe You’re on Mute”

There's no shortage of material on this subject today, so we'll get right to (our version of) the point. First question: how'd it go overall? It wasn't not a s#!tshow, but honestly, Congress did their homework this time and it shows. Most of what's disappointing is...

Too Much Creative Marketing is Stifled by Attribution

Too Much Creative Marketing is Stifled by Attribution

Rand Fishkin published an article on the SparkToro blog yesterday that had us nodding our heads like:   In a nutshell: business owners and marketers are often far too interested in trying to tie specific marketing tactics directly back to leads and sales. (For more on...

WTH is Google’s Mobile-First Index?

WTH is Google’s Mobile-First Index?

Back in 2016, Google announced that it had "begun experiments" to make their index mobile-first. The upshot of this for marketers and web developers is that only the content shown on the mobile version of your website will be used for indexing and ranking on Google....

Three Trustworthy Rules for Sharp Decisions

Three Trustworthy Rules for Sharp Decisions

We spend tons of time qualifying what makes a "good decision." But here's a question we rarely ask: what, specifically, is a decision? The Latin root of the word decision means "to cut." So, in retro-literal terms, a decision is when you "cut away" the other options...

Top E-Commers Take More Territory

Top E-Commers Take More Territory

According to eMarketer's updated forecast, the Top 10 e-commerce companies will grow their combined market share by 2% this year (from 58.2% to 60.1%). Our CLIKK Notes should save you some effort on the details. Starting with the obvious note... COVID is the culprit....

The Real Debate on Facebook Political Ads

The Real Debate on Facebook Political Ads

In case it's not obvious, there are two camps in the social-media political-advertising debate: Facebook, and everyone else. No two platforms are approaching this issue exactly the same way, but most have taken a step back: Twitter banned all political ads and started...

How To Avoid Bad Decisions, Vol. 4

How To Avoid Bad Decisions, Vol. 4

"How To Avoid Bad Decisions" is an ongoing series about cognitive biases, or the ways that we can misinterpret information without realizing it. This week's Volume 4 details Errors of Logic, or ways that reasoning can appear valid even when it doesn't hold up to...