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Ten Tips for Crippling Your Company

Ten Tips for Crippling Your Company

Classically speaking, there are two ways to wage war. The first method is to fight directly, to attack with clubs or guns or ICBMs. The second method is espionage, or using spies to infiltrate and manipulate the enemy from within. But there's also a third way of...

WTH are Vanity Metrics?

WTH are Vanity Metrics?

Nutshell version first: vanity metrics are metrics which help you look and feel good, but don't help you make good decisions. And now the scenic route: Vanity metrics are like flamethrowers or samurai swords or nitroglycerin (take your pick). They're all just...

Concise Advice for Content Marketers

Concise Advice for Content Marketers

A couple weeks back, we found this article from SEM Rush which compiles 35 content-marketing tips from industry experts in SEO, Mobile, eCommerce and Publishing, Search and Social, Video, and of course, Content Marketing itself. Not a bad read, but 35 tips is a pretty...

The Most Dangerous Debate in Marketing

The Most Dangerous Debate in Marketing

We read something very important over the weekend that had us saying: Proper credit is due to Tom Roach, author of today's Very Important Article, which is entitled The Wrong and the Short of It. If you can spare 15-20 minutes for a careful read, we heartily recommend...

How to Escape Stale Marketing

How to Escape Stale Marketing

There are a number of reasons we don't usually talk this way, but marketers love to gamble. To be fair, it's part of the job; after all of the tedium, technical troubleshooting, and tactical planning, you get to see if your thing works. You get to hit Publish or Send...

Facebook’s First Advertising Limits for Users

Facebook’s First Advertising Limits for Users

Starting in February 2021, there will be an official limit on the number of ads Facebook Pages are able to run at any given time. Whoa now. When did this become a thing? The announcement from Facebook was published yesterday, and we found out yesterday evening via...

How to Design Lead Forms That Actually Convert

How to Design Lead Forms That Actually Convert

Want more leads? Broadly speaking, your two options are: (1) Get more traffic(2) Increase conversions from the traffic you’re already getting Before you pay to throw more traffic at a lead form, make sure the form is optimized for conversion. Driving traffic to a lead...

An Overview of Basic Ad Spend Acronyms

An Overview of Basic Ad Spend Acronyms

We have a love-hate relationship with acronyms. On one hand, they exist because they're useful and we can appreciate that. But on the other hand, acronyms are often another person's way of saying they're better than you. Marketers are not the very heaviest...

The Contrarian’s Guide to Copywriting

The Contrarian’s Guide to Copywriting

By the time we're waist-deep in our careers, we don't worry what our high-school teachers would think. Or so we tell ourselves. There's one big, common exception. When people sit down to write anything others will read, they spend an awful lot of time remembering...