Our latest articles about digital business...

From Steel Drivin’ to Software

From Steel Drivin’ to Software

If you want a page to rank well in search, how many words should be on that page? How does that calculation work? Search Engine Journal has dropped the detailed, scientific answer here — but the nutshell version is "there's no right number of words." This much seems...

10 Psych Principles To Attract and Grow Your Audience

10 Psych Principles To Attract and Grow Your Audience

This whole thing from Content Marketing Institute is a good breezy overview, but we'll give you an even breezier overview that covers all 10 principles... Four of them are from Cialdini's (six) principles of persuasion, which we detailed in this series. CMI's article...

Highlights from April Fools’ 2021

Highlights from April Fools’ 2021

April Fools' Day is always a tempting target for advertisers. It's a rare creative opportunity, a chance to step out of pattern—and it's also a clear shot at brand virality. Hard for marketers to resist (in most years). Last year, everyone punted. Nothing was funny a...

Buyers vs. Consumers

Buyers vs. Consumers

Let’s start with a familiar, even obvious idea: marketing won’t work unless you know your audience. Marketers have all kinds of useful tools for "knowing their audience." One easy example is demographic data; it’s always helpful to have details like the age range,...

The Latest on Section 230

The Latest on Section 230

Last Thursday, Big Tech CEOs Sundar Pichai (Google), Jack Dorsey (Twitter), and Zuck (Facebook) appeared before the House Energy and Commerce Committee’s hearing to take a beating answer some questions on the proposed changes to Section 230. Let’s chat about it....

Step Up Your GIF Game

Step Up Your GIF Game

Juuuuuuuuuust in case you're not caught up, GIFs are the digital images that move, usually a little loop of animation or video. Like this: Conveniently, the GIF above is our favorite argument for why 'GIF' should be pronounced with a hard G. (The soft G belongs to...

Facebook and Cambridge Analytica: Three Years Later

Facebook and Cambridge Analytica: Three Years Later

On March 20, 2018, three years ago tomorrow, the Federal Trade Commission (FTC) announced its investigation into Facebook and Cambridge Analytica. Let’s start by saying that the phrase "Cambridge Analytica" has the same feel as "subprime mortgage crisis," in that (A)...

The First Tweet Just Turned 15

The First Tweet Just Turned 15

Depending on your perspective, 15 years is either a very long time or barely a blink of history's eye. As of this past Sunday (March 21), that's how long Twitter has been around... and 15 is a weird age when you're a social-media giant. People still mock and tease the...

Oh Yeah, Seth Godin Exists

Oh Yeah, Seth Godin Exists

We have this thought about once a month, especially when we run across his content. Then sometimes we'll head over to his blog, where there's a 50% chance of "rabbit-holing." Seth has a gift for brevity, for capturing simple (if elusive) ideas in elegant snack-sized...