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An Oddly Specific Google Anniversary

An Oddly Specific Google Anniversary

First, a point of order: there seems to be no true consensus on the exact date of Google's "birthday." This ambiguity is actually pretty common for corporate entities, for whom "birth" is not a single event but several events in sequence: inspiration, incorporation,...

The “liberation” of Tiffany & Co’s classic shade of blue

The “liberation” of Tiffany & Co’s classic shade of blue

"I’m totally unsure of the legalities. I did speak with a lawyer who said it’s a very bad idea. However, just because something is legal doesn’t mean it’s morally right, so it’s a risk I’m willing to take." 💬 Stuart Semple in Fast Company on his "liberation" of...

3 Effective Retargeting Strategies That Actually Work

3 Effective Retargeting Strategies That Actually Work

↪️ 3 Effective Retargeting Strategies That Actually Work. This was a good read from Neil Patel's blog, in large part because of the volume and specificity of examples (as his headline goes to pains to emphasize). First, catching up the newbies: retargeting is an...

🌳 How Houseplant Promotes Cannabis Without Breaking the Rules

🌳 How Houseplant Promotes Cannabis Without Breaking the Rules

🌳 How Houseplant Promotes Cannabis Without Breaking the Rules. That's Seth Rogen's brand and, having read the article, we gotta say: either Seth Rogen is smarter than we guessed, or he recently discovered a new brain-boosting strain of ocean-grown* herb. Or, hell,...

The Ten Brands Americans Feel Most Intimately Connected To.

The Ten Brands Americans Feel Most Intimately Connected To.

💕 The Ten Brands Americans Feel Most Intimately¹ Connected To.² Not that kind of intimacy. They mean "intimacy" in the sense of general human attachment—that you trust and co-identify with someone—and they've developed a 1-100 scale to measure this for brands and...

You might want to update your Apple devices.

You might want to update your Apple devices.

Quick reminder first: headlines like this are often a sneaky way of ginning up traffic. It’s one of the oldest tricks in the book: just wrap any piece of declarative news ("Apple released a software update") in imperative language ("you should update your Apple...

👋 The 5 Most Important Skills for the Future of Marketing.

👋 The 5 Most Important Skills for the Future of Marketing.

👋 The 5 Most Important Skills for the Future of Marketing. Before you get too excited, remember that this "data" is ultimately just a sample of executive opinions (and not very many). We usually try to avoid discouraging our readers from clicking, but there’s your...

☠️ The Weird Way iOS 15 Will Kill Email Open Rates.

☠️ The Weird Way iOS 15 Will Kill Email Open Rates.

☠️ The Weird Way iOS 15 Will Kill Email Open Rates. The original headline is a little bit alarmist (though not inaccurate per se), so we compromised and edited the headline to reflect the eyebrow-raising detail here. Namely: whenever email open rates “die,” the open...

🦾 Are Google’s Core Updates Becoming Less Powerful?

🦾 Are Google’s Core Updates Becoming Less Powerful?

🦾 Are Google’s Core Updates Becoming Less Powerful? In a word: yes. The link is from the SEM Rush blog and they’ve run the numbers to compare the volatility of core updates over time. As he explains in the subheading starting with Why (near the bottom), this is almost...