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The Greatest CLIKKs of 2020

The Greatest CLIKKs of 2020

In Greatest CLIKKs of 2020, we're revisiting this year's top 30 pieces of CLIKK email content in ascending rank order. All of it is still relevant, so don't miss out again! On with the countdown... 3️⃣0️⃣ Six Salient Stats for Content Marketers: an Infographic As...

One Inbox to Rule Them All

One Inbox to Rule Them All

It can be hard to keep track of communications across different devices, apps, and accounts—and hot sales leads routinely get lost because of it. That’s exactly why CallRail developed Lead Center, a unified communications hub and virtual phone system that helps...

Why do people buy products and services?

Why do people buy products and services?

Why do people buy products and services? What do they find valuable? Harvard Business Review set out to answer those questions and identified 30 elements of consumer value in the products and services we buy: If you can identify the value(s) of the product or service...

Mac Users: It’s a Good Time to Upgrade

Mac Users: It’s a Good Time to Upgrade

No, we're not Consumer Reports and yes, we're aware that computers aren't casual purchases, especially not at Apple prices. We bother to share this info because this upgrade opportunity is time-sensitive (and potentially valuable), yet the market and its options are...

theCLIKK’s 2020 Gift Guide

theCLIKK’s 2020 Gift Guide

Without further adieu: some random-ass gift ideas from cheap to bougie! $17 — Rotary Grater — Just like the ones they use at Olive Garden. This is super, super handy if you grate or shred a lot of cheese like we do. $21+ — Mandoline Slicer — For quick, perfect slices...

What is a Brand, Actually?

What is a Brand, Actually?

Everyone has some idea of what a "brand" is — and 99.9% of those people would be able to give at least one correct definition of the word — but we're not raising this subject just to say what's commonly understood. Quite the opposite: we're raising the subject of...

WTH is Growth Hacking

WTH is Growth Hacking

The simplest and straightest answer: most of the time, it's just a buzzword. Like so many buzzwords, the phrase "growth hacking" might have meant something specific to the person who coined it—but then, because it sounded good, people were quick to repeat it and...

Inbound vs Outbound Marketing

Inbound vs Outbound Marketing

Dang it, Neil Patel! Sigh. Figures. Right before we cover this topic, he goes and does it bigger. We'll stay in our miniature lane and share the abridged version of things... First: the nutshell distinction. Inbound means marketing to the people who have (willingly)...