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Two Notes on Facebook’s App Tracking

Two Notes on Facebook’s App Tracking

🤨 Ben Lovejoy: Facebook has changed my mind on App Tracking. This op-ed does a couple of things especially well. First, it starts at the beginning and reads smoothly from one logical step to the next; the train of thought is very clear here. Second, it presents a...

the CLIKK Method for Cleaning Screens

the CLIKK Method for Cleaning Screens

Granted, we're sensitive to this, but some of y'all's computer screens are gross. Maybe you just don't know a good way of cleaning them? This method is quick, simple, safe, chemical-free, and really effective. All you need is hot water and two clean microfiber rags...

6 Steps to Executing an Efficient SEO Clean-Up Strategy

6 Steps to Executing an Efficient SEO Clean-Up Strategy

🛁 How to Clean Up Your SEO in Six Efficient Steps. As this blog post from Moz points out, much of the challenge of SEO is caused by the fact that websites tend to keep growing indefinitely over time—which spreads the upkeep across dozens, hundreds, or even thousands...

The Keys to a Customer Avatar

The Keys to a Customer Avatar

Nutshell version if you're not familiar: a customer avatar is a detailed fictional character you create to represent (a segment of) your audience in order to help your marketing speak to them effectively. The whole idea of a customer avatar might seem silly or woo-woo...

The Listicle, Defined

The Listicle, Defined

Everyone kinda knows what listicles are. Even if you can't quite define the term, you certainly know a listicle when you see one. Still, definitions help — so what, exactly, is a listicle? A listicle is a list with enough enriching copy to count as an article. If you...

Amazon Wins Round 1 vs. the Unions

Amazon Wins Round 1 vs. the Unions

Warehouse workers in Bessemer voted 70/30 not to unionize, but this story ain’t over by a damn sight. We'll have to wait, of course, but the results were going to be contested either way—so we’ll just have to see where this goes. Remind me… why are people paying so...

Through the Google Glass

Through the Google Glass

On this day eight years ago, the first consumers got to try Google Glass. The Google Glass hype train starting chugging with the announcement of "Project Glass" in April 2012, a full year before the first deliveries. In hindsight, it isn’t surprising that the public...

Seven Phrases to Make You Sound More Powerful

Seven Phrases to Make You Sound More Powerful

Fast Company is at it again! Articles like today's are the epitome of "light pop-psych content," but they do serve a purpose. In today's case—and others of the "X words that make you sound [adjective]" variety—that purpose is getting you to stop and think about word...

Productivity and Parkinson’s Law

Productivity and Parkinson’s Law

This Fast Company piece was a good, quick read on how to open up more time for creative projects — so, there’s that — but the article also reminded us of Parkinson’s Law. Parkinson’s Law says that work expands to fill the time available for its completion. In other...