Our latest articles about digital business...

🥵 Fighting Ad Fatigue on Facebook and Instagram

🥵 Fighting Ad Fatigue on Facebook and Instagram

🥵 Fighting Ad Fatigue on Facebook and Instagram. The link from Social Media Examiner is a nice, actionable 10-minute read with plenty of guiding screenshots. We recommend it if you’re running ads on either platform (or both) and you’re not an expert. For our part,...

The New Antitrust Case Against Amazon

The New Antitrust Case Against Amazon

We all knew Amazon’s antitrust suit was coming. The writing’s on the wall for Big Tech in general, and Amazon isn’t exactly known for playing nice. It was just a question of when the suit would be filed, who would file it, and what exactly the suit would argue. So...

Two Common (But Incorrect) SEO Theories

Two Common (But Incorrect) SEO Theories

🙃 Two Common (But Incorrect) SEO Theories. Again, the two theories below are NOT accurate and do NOT apply in real life. These are just misconceptions we have to address along the way to the truth. SEOs have long observed that page rank can behave weirdly for new...

Here’s to Miss Riley.

Here’s to Miss Riley.

October Sky is one of our favorite movies and, with all the rockets going up and down these days, we think of it often. If you're not familiar, the movie is about Homer Hickam Jr., a rocket scientist for NASA. Growing up in West Virginia, he thought he was destined...

The End of Nielsen’s Law?

The End of Nielsen’s Law?

🌐 The End of Nielsen's Law? The best way to give you the info from the link is to chunk-ify it like this: Moore's Law: Computing power (i.e. processing power as measured by number of transistors) tends to double about every two years. Nielsen's Law: Network connection...

CLIKK Notes on Email Clipping

CLIKK Notes on Email Clipping

Usually, we try to taper our mails to a smooth finish, but yesterday's mail was kinda bitten off instead. Whoopsies. Long story short, yesterday's (test) mail started clipping well before we'd inserted all the content we intended. Unlike most clipping situations in...

The Causal Fallacy of SEO

The Causal Fallacy of SEO

While we were reading this article from SEJ, it occurred to us: there's a familiar fallacy afoot, so maybe it's time we called it by name. It's a logical fallacy all people—but especially SEO people—need to know about. The fallacy's Latin name perfectly encapsulates...

Why the Public Thinks Marketing is Evil

Why the Public Thinks Marketing is Evil

First: props to Rand Fishkin's piece on the SparkToro blog, which we're riffing upon here. That dude has a really good batting average with his blog posts. Anyways... We openly identify as marketers in theCLIKK, keywords in theCLIKK. Y'all are here for it, but a lot...

The Secrets of Google Advanced Search

The Secrets of Google Advanced Search

Two Tips to Start We all know Google Search is powerful, but stop and realize: we think the basic search is powerful. That’s what "Googling" means 99.999% of the time: using the basic search and then... trusting its magical ability to read minds, or something like...