Our latest articles about digital business...

Save Yourself a Keystroke

Save Yourself a Keystroke

We don't like cutting corners, but we love shortcuts. We love anything that smooths, quickens, or otherwise simplifies things for us. Keyboard shortcuts are one of the best examples—not because you save a bunch of time at once (only a few seconds, really), but because...

Consumers Respond to Relevant Ads

Consumers Respond to Relevant Ads

Consumers respond to relevant ads... said Captain Obvious, you think to yourself. Because completely irrelevant ads are the real champs here, right? No, but seriously. (We're trying to help you, MarketingDive, but we can't pretend people will ignore your headline once...

7 Digital Marketing Principles I Wish I’d Learned Sooner

7 Digital Marketing Principles I Wish I’d Learned Sooner

I’ve been doing this digital marketing stuff for a long time. Long enough that I can prove it by my gray hairs. I’ve learned many, many things over my 15+ years in the business... but some of those lessons are much bigger than others. The real game-changing principles...

Content Marketing’s Current Course for 2020

Content Marketing’s Current Course for 2020

Yesterday, we got our hands on this state-of-the-market update from MediaPost. Like a lot of stat-focused pieces, it's short but dense, and you have to play with the puzzle pieces before you'll see the complete picture. So here's our CLIKK Notes on the subject,...

WTH is an Order Bump?

WTH is an Order Bump?

It’s gold, we tell ya! But, to be more specific: an order bump is (usually) a low-dollar, impulse-buy product (or service) that doesn’t need much explanation. It appears on the checkout page and typically it’s just a matter of ticking a box to add the Order Bump to...

Etsy’s Favorite: Face Masks

Etsy’s Favorite: Face Masks

Think about it: before COVID, did you ever think about face masks? At all? Probably not. Yet barely six months later and face masks are something you literally cannot leave home without. When everyone—and we mean everyone—suddenly and desperately needs something AND...

For Whom the Bell Curve Tolls

For Whom the Bell Curve Tolls

This time, rather than do some light statistical analysis, we're actually teaching a concept from statistics—and we have an example that should make it more familiar. Though, dear heavens, we still miss sports. Imagine you're collecting a whole bunch of measurements...

Ten Tips for Crippling Your Company

Ten Tips for Crippling Your Company

Classically speaking, there are two ways to wage war. The first method is to fight directly, to attack with clubs or guns or ICBMs. The second method is espionage, or using spies to infiltrate and manipulate the enemy from within. But there's also a third way of...

WTH are Vanity Metrics?

WTH are Vanity Metrics?

Nutshell version first: vanity metrics are metrics which help you look and feel good, but don't help you make good decisions. And now the scenic route: Vanity metrics are like flamethrowers or samurai swords or nitroglycerin (take your pick). They're all just...