Our latest articles about digital business...

Words Can Light Fires

Words Can Light Fires

Pay attention to what your brain just did. You just imagined a fire being lit, didn't you? "Sure," you think. "But you told me to imagine it." Ah, but that's my point here: I actually didn't. The headline is declarative, not imperative; it states something, but it...

Don’t Sweat the Unsubs

Don’t Sweat the Unsubs

We'll start with three little confessions: 1️⃣ It's always a little uncomfortable to discuss unsubscribes in our email content. It feels like flirting with danger (even though you've always known it was an option). 2️⃣ People unsubscribe from theCLIKK every day. Sad...

The Dilemma of New Marketing Ideas

The Dilemma of New Marketing Ideas

First, semantic clarification. Formally speaking, a "dilemma" is a situation with two options where both options are bad. It's more specific than a "pickle" or a "sticky wicket" or a "quandary" or a "damn, we're in a tight spot!" Anyways. As this MarketingProfs...

One Inbox to Rule Them All

One Inbox to Rule Them All

It can be hard to keep track of communications across different devices, apps, and accounts—and hot sales leads routinely get lost because of it. That’s exactly why CallRail developed Lead Center, a unified communications hub and virtual phone system that helps...

Why do people buy products and services? What do they find valuable? Harvard Business Review set out to answer those questions and identified 30 elements of consumer value in the products and services we buy: If you can identify the value(s) of the product or service...

The Greatest CLIKKs of 2020

The Greatest CLIKKs of 2020

In Greatest CLIKKs of 2020, we're revisiting this year's top 30 pieces of CLIKK email content in ascending rank order. All of it is still relevant, so don't miss out again! On with the countdown... 3️⃣0️⃣ Six Salient Stats for Content Marketers: an Infographic As...

Mac Users: It’s a Good Time to Upgrade

Mac Users: It’s a Good Time to Upgrade

No, we're not Consumer Reports and yes, we're aware that computers aren't casual purchases, especially not at Apple prices. We bother to share this info because this upgrade opportunity is time-sensitive (and potentially valuable), yet the market and its options are...

theCLIKK’s 2020 Gift Guide

theCLIKK’s 2020 Gift Guide

Without further adieu: some random-ass gift ideas from cheap to bougie! $17 — Rotary Grater — Just like the ones they use at Olive Garden. This is super, super handy if you grate or shred a lot of cheese like we do. $21+ — Mandoline Slicer — For quick, perfect slices...