Our latest articles about digital business...

What WordPress plug-in could you not live without?

What WordPress plug-in could you not live without?

WordPress had its 17th birthday yesterday, so we hopped in theCLIKK's Facebook community and asked you what plug-ins you recommend. Here are some of our faves: Yoast SEO | SEO-optimize your website at the page and domain level. Rank Math | A Yoast SEO alternative that...

An Ad For Every Audience

An Ad For Every Audience

Framebridge sells custom framing services on the Internet. They've been a "disruptive" company in that they've taken something painful and expensive (framing that vintage photo of Grandma) and made it easy and affordable. We gotta say: they also have one helluva...

How To Avoid Bad Decisions, Vol. 2: the Bandwagon Effect

How To Avoid Bad Decisions, Vol. 2: the Bandwagon Effect

A couple weeks ago, we started our dive into cognitive biases: the mental shortcuts we all develop to make quick sense of the world, no matter how (in)accurate or (un)fair the resulting thoughts might be. Cognitive biases can interfere with our judgments in any part...

Social Networks During COVID: Who’s Winning?

Social Networks During COVID: Who’s Winning?

It's true. Quarantines and stay-at-home orders have led to increased social media use. DUH. But, as eMarketer points out, the results have been mixed. Here's the CLIKK Notes: The average adult will spend 1 hour 22 minutes (up 7 minutes) per day on social media in...

This is how TikTok’s ad algo work

This is how TikTok’s ad algo work

Of course, no one knows for sure how any proprietary algorithm works but the good folks at Digiday have laid out the likely factors at TikTok. The Short Answer: It's the usual suspects: bid price, ad relevance, and ad quality. The Long(er) Answer: So, how are they...

How do I get out of a content rut?

How do I get out of a content rut?

That 👆 is the question that Anastasia S. asked in theCLIKK's private Facebook Community. Wait, whaaaat? You're not a member yet? Get in here, yo! CLIKKers just like you have recommended some tools to help you come up with ideas for content: Buzzsumo - Find the content...

WTH is Facebook Shops?

WTH is Facebook Shops?

Zuck and the gang (not to be confused with Kool and the Gang) announced Facebook Shops, an e-commerce feature (duh) that promises to make it easy to list your products across Facebook and Instagram. Here's our CLIKK Notes on Facebook Shops: It's free. To start,...

Back to Back-End Basics

Back to Back-End Basics

Last week, we talked about the importance of a Front End offer. Read more about that here. The beginning of that conversation was Amazon's announcement of their $89 Fire tablet. We quote from last week: Amazon is NOT a hardware company; they’re not trying to turn a...

An Abridged Account of Amazon’s Atypical IPO

An Abridged Account of Amazon’s Atypical IPO

In case you missed it, this past Friday (May 15) was the 23rd anniversary of Amazon’s 1997 IPO. Yes, that was a long time ago—but if the timing seems strange for other reasons, your spidey sense is calibrated correctly. Amazon’s IPO doesn’t follow the "conventional...