🛁 How to Clean Up Your SEO in Six Efficient Steps. As this blog post from Moz points out, much of the challenge of SEO is caused by the fact that websites tend to keep growing indefinitely over time—which spreads the upkeep across dozens, hundreds, or even thousands of pages.

So it’s useful (essential, if you’re scatterbrained like us) to have a methodical way of doing all of that SEO maintenance. To preview the six steps:

1️⃣ Clean up your site structure.
2️⃣ Identify and remove bad links.
3️⃣ Remove or redirect broken links.
4️⃣ Optimize images.
5️⃣ Eliminate duplicate metadata.
6️⃣ Check that it all works.

Fair warning: this SEO cleanup process will never be harder or more time-consuming than the first time you do it. But in exchange, you’re getting the important SEO work done and you’re helping establish a routine that will only get easier over time.

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🎨 How to Shop for a Shopify Theme. This blog post from Neil Patel provides some nice training wheels on Shopify themes, what they are, why they matter, how to pick ’em, and where to look at some good examples.

To preview the post with three paraphrased FAQs:

What’s a Shopify theme?
If you’re familiar with WordPress themes, it’s basically the same idea, but for Shopify’s site builder. If you’re not familiar with “themes” at all: in this context, they’re basically website design templates that dictate the whole visual style of the site. Themes can (and often do) include everything from layouts to style options to animations to menus to… yeah. A lotta stuff.

Why does my choice of Shopify theme matter?
In a word: conversion. Unpacked a bit: if you’re on Shopify, you’re selling stuff, and selling stuff (effectively) requires you to make the most of the site so that your business can make the most of its visitors. To the (great) extent that site design affects conversion rates and behaviors, your choice of Shopify theme could make an enormous business difference.

Could switching Shopify themes break my site/store?
No, not really. Sure, you’ll need to make some adjustments and tweak everything if you switch themes… but your site’s content is a totally separate thing. In other words, the worst-case scenario here is that everything looks broken, but (A) in an extremely reversible way and (B) without any of the underlying content being broken, or any different at all.

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