🏟 9 Ways to Improve Instagram Reach. First, a word of encouragement: several of the suggestions at the link are just settings you can toggle in the Instagram app. You should probably consider doing some of the harder suggestions too, but there’s low-hanging fruit here!

Having said that, here’s a nutshell of the article’s bigger picture…

Reach, i.e. the number of social users exposed to your social posts, is a finicky thing even without Zuck’s tricksies in the mix. Instagram’s algorithm is complex partly because it’s performing a complex task (deciding what posts to show someone, and in what order), but also because of the sheer volume of posts from which it has to choose (a typical user’s feed only shows a fraction of what’s available to it).

So, if you want to improve your organic reach on Instagram, you have to (try to) think like the algorithm and not like a human viewer. The article unpacks some of those specifics towards the top.


🎭 Google Doesn’t Use Sentiment For Ranking Purposes. Before we explain what that means, let’s observe a theme in SEO: that the Googlebrain is now well beyond the blockheaded, CTRL+F sorts of logic that non-Googlers could easily understand. Their algorithms can understand the meanings of words, at least in some senses; among other things, Google can see how synonyms are connected together and how people tend to use words in patterns.

But there are still nuances to “meaning” that Google isn’t really touching, at least not for ranking purposes, and sentiment is one of them.

For SEO purposes, sentiment is basically the “emotional fingerprint” attached to a web page, or the “emotional impression” it gives. Google can analyze the sentiment of a web page, sureβ€”but that’s worlds away from using it as a ranking factor (because doing so would be insanely complicated and probably very controversial).

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